Closed Lost Opportunities Mini Playbook

Table of Contents

Most agency owners are leaving 70% of net new revenue on the table because they don’t have this one playbook…

Closed Lost Opportunities Playbook

The majority of the time, money and energy is spent on chasing new prospects and focussing on closed won business.

However, the average industry close rate for agencies is 20-30%.

That means 70-80% of deals are lost.

There are many reasons as to why an opportunity changes to closed lost.

Here are some common reasons:

  • Timing
  • Need
  • Price
  • Competition
  • Poor qualification


The playbook includes:

  1. Step by step process on how to setup reporting to track closed lost deals and reasons in your CRM
  2. Email templates for each closed lost reason you can use to convert a lost opportunity into closed won
  3. Content suggestions to create for nurturing prospects


You can access the mini playbook here.