As an Agency Owner, it can often be hard to know exactly how to increase revenue.
The default strategy is to generate more pipeline.
But this is a mistake…
If your sales process is inefficient.
Before focusing on any net new pipeline activity, you need to make sure that you’re not loosing money from existing deals.
In this video I walk through 9 improvements to the sales process for an agency client I’m working with.
In the first 30 days we:
✅ Developed detailed ICP and Personas
✅ Improved the ‘schedule a call’ process
✅ Started using Fathom.video to record discovery calls
✅ Created several sales assets to support deals
✅ Implemented a discovery call script
✅ Improved the post discovery call email follow ups
✅ Added custom fields and automations in the CRM
✅ Introduced daily, weekly, monthly sales tasks
✅ Improved the Proposal content
I also share how these improvements are focussed on closing more deals and why this is important.