Quick Agency Revenue Tip No 3: Upsell / Cross-sell Services

Table of Contents

The probability of selling to an existing customer is 60-70% – So let’s not leave money on the table.

Quick definitions:

Upsell = a more premium or larger offer/service
Cross-sell = offering related products or services


  1. Make a list of all your clients, the services they purchased and the price they paid.
  2. Schedule a check in call with each client to explore current satisfaction with your service and ask about their current goals, needs and objectives. Listen without pitching!
  3. At the end of the call or after the call, offer the upsell or cross-sell (𝗼𝗻𝗹𝘆 𝗶𝗳 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁).
  4. Regardless of the outcome, make your client feel appreciated, send a thank you note or a gift.

From personal experience, there were some clients I couldn’t wait to finish with. So don’t feel the need to upsell or cross-sell to every client.

What to upsell or cross-sell?

That’s difficult to provide a one to many answer. But here are some examples:


  • If you’re building backlinks, could you build more (volume)?
  • If you’re offering content, could you create it quicker (time)?
  • If you’re offering CRO, could you make it more comprehensive (depth)?


  • If you’re producing long form videos, could you offer written content (from the transcript)?
  • If you’re providing social media content, could you offer to post it for them?
  • If you offer leads, could you review their sales and marketing messaging?


Block off some time this/next week in your diary and get started on this.