๐ฐ Pipeline is hard to come by at the moment (especially if youโre not executing campaigns correctly).
So this week Iโm sharing tips for agency owners to ๐๐๐ฃ๐๐ง๐๐ฉ๐ ๐ฆ๐ช๐๐๐ ๐ง๐๐ซ๐๐ฃ๐ช๐.
Todays tip is about turning every call into a referral opportunity.
During your qualification and discovery calls you should add something along the lines of the below in your call script:
“๐ก๐ผ๐ ๐๐ต๐ฎ๐ ๐๐ผ๐ ๐๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ ๐๐ต๐ฎ๐ ๐๐ฒ ๐ฑ๐ผ ๐ฎ๐ป๐ฑ ๐ต๐ผ๐ ๐๐ฒ ๐ต๐ฒ๐น๐ฝ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ถ๐ฒ๐ ๐น๐ถ๐ธ๐ฒ ๐๐ผ๐๐ฟ๐, ๐ถ๐ ๐๐ต๐ฒ๐ฟ๐ฒ ๐ฎ๐ป๐๐ผ๐ป๐ฒ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐ป๐ฒ๐๐๐ผ๐ฟ๐ธ ๐๐ต๐ฎ๐ ๐๐ผ๐๐น๐ฑ ๐ฏ๐ฒ ๐ถ๐ป๐๐ฒ๐ฟ๐ฒ๐๐๐ฒ๐ฑ ๐ถ๐ป ๐๐ผ๐ฟ๐ธ๐ถ๐ป๐ด ๐๐ถ๐๐ต ๐๐?”
You also need to have a very short paragraph describing your service offering that the prospect can simply forward on to the people they want to refer.
I was guilty of not doing this in the past, but from one question several times a week I generated 3 extra calls a month.
It doesn’t work every time, but when it does, it’s basically free money!