Access The Cold Email Message Planner

Use my cold email sequence cheat sheet to plan and write persona relevant emails.

It’s my secret sauce to getting 15%+ cold email reply rates.

And it’s all in the planning….

• Every sequence is a campaign.

• Each campaign targets only one persona.

• For each persona I identify two problems/challenges.

• I then note down the implication/risk of these persona problems.

• Finally, I add social proof through testimonials/reviews to include in copy.

Once I have this table complete, I have everything I need to write 6 emails:

• 1 x initial email about problem 1

• 2 x follow ups about problem 1

• 1 x email about problem 2 (new thread)

• 1 x follow up about problem 2

• 1 x “not the right time” email (new thread)