Access The Cold Email Message Planner
Use my cold email sequence cheat sheet to plan and write persona relevant emails.
It’s my secret sauce to getting 15%+ cold email reply rates.
And it’s all in the planning….
Every sequence is a campaign.
Each campaign targets only one persona.
For each persona I identify two problems/challenges.
I then note down the implication/risk of these persona problems.
Finally, I add social proof through testimonials/reviews to include in copy.
Once I have this table complete, I have everything I need to write 6 emails:
1 x initial email about problem 1
2 x follow ups about problem 1
1 x email about problem 2 (new thread)
1 x follow up about problem 2
1 x “not the right time” email (new thread)